Calculate your campaign budget and see how physical ticket ads out-perform traditional and digital media formats.
| Advertising Medium | Description | Estimated Outcomes |
|---|---|---|
|
Bus Ticket Ads
|
Highly targeted physical touchpoints delivered directly into the hands of local commuters. They hold it, read it, and keep it. |
Estimated Impressions: 1,00,000 |
|
Digital Ads
|
Easily skipped, ad-blocked, or scrolled past in seconds. Targeting can be broad and fleeting. |
Estimated Impressions: ~50,000 |
|
Billboards
|
Requires massive budgets for a single static location. Most commuters drive past without actively reading. |
Estimated Impressions: None (Budget too low) |
|
Newspaper
|
High cost for a single day's exposure. Readership is dropping, and ads are quickly recycled. |
Estimated Impressions: Small Quarter Page |
|
TV & Radio
|
Prohibitively expensive production and airing costs. Audiences often tune out during commercial breaks. |
Estimated Impressions: None (Budget too low) |
When launching a new movie, hosting a mega event, or building a local brand presence, you need a mass communication tool that reaches an enormous audience effectively. Bus ticket advertising currently stands out as the ultimate mass marketing solution.
Unlike digital ads that disappear when you scroll or billboards that require huge investments for single stationary locations, physical bus tickets guarantee that your messaging is placed directly into the hands of thousands of daily commuters. It is an un-skippable, physical advertising platform offering unmatched hyper-local targeting and incredible brand recall at a fraction of the cost of traditional media.
Bus ticket ads are highly effective because they deliver a physical touchpoint directly into the hands of a localized commuter base. Unlike digital platforms where ads can be easily blocked or skipped, passengers actually physically hold, read, and retain their bus tickets, generating unbeatable mass awareness.
The minimum budget to start a campaign with allrides is ₹10,000. For this budget, you are guaranteed at least 1,00,000 highly targeted physical impressions, significantly outperforming TV, radio, and billboard options at the same price point.
Our base rate starts at just 10 paise per ticket up to 5 Lakh tickets. We utilize a descending scale—as your volume increases (up to 1+ Crore tickets), substantial discounts are unlocked that can drop the marginal extra ticket cost to as low as 5 paise.